Brand Guidelines
Version 2.1 · Last updated: January 2026
Learn how to properly use the OBJEX LABS brand assets and ensure consistent representation across all platforms.
1 · Introduction
The OBJEX LABS brand assets, including trademarks, logos, designs, and brand elements, are proprietary assets owned exclusively by Salvatore Raccardi, who holds exclusive worldwide rights to these assets. Their use is governed by internal guidelines and may be modified at any time at the discretion of the owner.
Important: Unless you have express permission from OBJEX LABS, these guidelines exclusively govern your use of our brand assets. Many uses require prior written authorization.
2 · Primary logo
This is our primary logo representation. This is how it should be displayed most of the time. Always keep in mind that our brand is special and our logo should be treated with care.
3 · Logo versions
It may be necessary to substitute for an alternate version of the logo. Use these logo versions with caution. Always start with the primary logo version and work your way down if the design situation requires it.
Black logo: use on light backgrounds
White logo: use on dark backgrounds
Both versions are real, separately drawn files. Do not recreate the white version by inverting or filtering the black one.
4 · Clear space
It is important to avoid situations where the logo is used without adequate space around it. Clear space allows the logo to breathe, catch proper attention, and maintain visual integrity.
Minimum clear space: Use the logo height as a guide and maintain this distance in all directions.
5 · Brand colours
Color plays a crucial role in our identity. By using these colors, we ensure consistency across all brand touchpoints.
There is a single brand accent: amber #f39c12. Everything else in the palette is a neutral. Do not introduce a second orange, a gradient, or a tint of the accent as if it were its own brand colour.
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Primary
HEX #f39c12
RGB 243, 156, 18 -
Dark
HEX #1f1f1f
RGB 31, 31, 31 -
Gray
HEX #666666
RGB 102, 102, 102 -
Light
HEX #f8f8f8
RGB 248, 248, 248 -
Warm surface
HEX #efe9df
RGB 239, 233, 223
Reserve the accent for fills, rules, and large display. For coloured text on a light background use the darker amber #a15c00, which meets WCAG AA contrast; #f39c12 as small text does not.
6 · Typography
Our primary typeface is Exo, a modern geometric sans-serif that reflects our innovative and technical nature.
Exo Bold
Exo Regular
Exo Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Font weights
- Light (300) - For secondary text
- Regular (400) - For body text
- Semi-Bold (600) - For emphasis
- Bold (700) - For headings and titles
7 · Logo don'ts
To maintain brand consistency and integrity, please avoid these common mistakes when using our logo.
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Do not stretch or distort
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Do not rotate
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Do not add shadows or effects
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Do not change colors
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Do not add outlines
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Do not use on busy backgrounds
8 · Usage guidelines
Acceptable Use
- News articles and press coverage
- Social media mentions
- Educational presentations
- Partner integrations (with approval)
- Technical documentation
Prohibited Use
- Suggesting endorsement or partnership
- Creating derivative works
- Using as part of your product name
- Merchandise or promotional items
- Any misleading associations
9 · Logo downloads
Download official OBJEX LABS brand assets for approved use. By downloading, you agree to follow these brand guidelines.
Each file below is vector SVG; it scales to any size without loss, so there is no separate high-resolution raster to request.
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Download SVG
Primary logo, black
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Download SVG
Primary logo, white
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Download SVG
X mark only
Need a specific format, lock-up, or size that is not published here? Ask us using the press contact below; we would rather supply the right file than see the logo redrawn.
10 · Product photography
Downloadable product photography is now available directly below. These images are supplied for editorial use under these guidelines; please credit OBJEX LABS.
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Download PNGELPM-S3LW render
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Download PNGLUMA-6CH
Need another format, orientation, or a shot of a specific revision that is not published here? Write to info@objexlabs.com, tell us which product and your publication deadline, and we will send the current file.
11 · Press contact
If you need clarification on how to use our brand assets or require special permission, please contact our team.
OBJEX LABS S.R.L., Palermo, Italy. Email info@objexlabs.com. The OBJEX marks are owned by Salvatore Raccardi; see the Trademark & Copyright Notice for the formal ownership and attribution wording.